AECC

Illustrations for branding

Client: AECC
Ad agency: Grow
Art direction: Clint Studio

The Spanish Association Against Cancer (AECC) needed a set of new illustrations for internal use across all its communications for various formats and platforms. So, GROW agency proposed to do a complete redesign of their entire illustration ecosystem, considering a style with lively characters that allows some freedom of illustration, bold shapes and clean lines to generate expression, all under a limited color palette, allowing us to focus our attention on the most relevant details of the copy used.

In addition, one of the client's specific requests was that these characters should show a positive attitude towards the disease of cancer.

These are some illustrations I did under Clint Studio's art direction: